Beer industry essays

Beer industry essays Australia is the sixth-largest credit card market globally. Credit cards represent an attractive method of payment for Australians as most domestic cards are linked to frequent-flier schemes. The Visa card is probably the most widely known credit card in the world with around 21,000 member financial institutions globally. A study made by Interbrand, an international research firm, revealed that Visa ranked 14th internationally in terms of brand recognition behind corporations such as Coca-Cola and IBM. Visa is more than just a credit card. Visa provides customers with the most secure and flexible forms of payments that presents an opportunity to make a money transfer at anytime, around the world. Visa itself does not issue cards, but there are more than 600 channels of distribution, that are Visa member financial institutions(www.visa.com.au). In Australia and Asia, there are a broad selection of Visa payment products including credit and debits cards, corporate, purchasing and busin ess cards, Travelers Cheques and Visa Travel Money. All these products provide customers with a high level of security, reliability and convenience. One of the main environmental influences that is currently impacting Visa organization is information technology. Visa has introduced many innovative technologies to further enhance their service contribution to the market. For example, network is critically important to the membership of thousands of financial institutions that jointly establish rules, standards, and interchange fees(De La Llana, 1998). Several of the business practices in using the credit card network include no-surcharge and non-discrimination rules, collective determination of interchange fees, honor-all-card provisions(www.visa.com.au). Another improvement in information technologies is that 4,000 are the maximum transactions Visa can handle per second. Last year the Visa system handled approximately 37 billion transactions, with a tota...

Cold Virus Strain Linked To Childhood Obesity

Cold Virus Strain Linked To Childhood Obesity Medical experts have carried out studies on the causes of obesity in children and their results indicate that exposure to a cold virus causes more children to be overweight. The virus is called adenovirus 36 (AD36) and it manifests itself through frequent colds and bowel difficulties.Advertising We will write a custom critical writing sample on Cold Virus Strain Linked To Childhood Obesity specifically for you for only $16.05 $11/page Learn More According to Philips (2010), children who are exposed to the viral cold are said to have high chances of adding more weight than the other children who had never suffered from this illness. Other studies indicate that animals that were injected with the same virus became obese thus the effects of this virus are similar in both humans and animals. The above argument is inductive in nature because the generalized conclusion arises from specific experiments. Researchers considered a certain number of children and then t ested for AD36 with the aim of coming up with the conclusion. This shows some truth about the argument but does not entirely support the conclusion. While the above argument may be true AD36 is not the only cause of obesity because there are other factors that contribute to obesity such as genes and eating habits (Dhurandhar, 2007). There are children who inherit obesity genes from there parents. This means that even if these children eat very little food they will still be obese. However, there are children who are obese because they eat more food. Most mothers assume that the best thing they can do to their child is feed him/her frequently. What most parents don’t understand is that the child is not active and hence the excess food that he or she consumes is converted into fat because it’s not needed by the body and since the baby is still inactive the excess fat in its body can not be burned. This is because they don’t use much energy (Kiess et al., 2004). Ca ses of obesity have increased more than double compared to previous decades because the kind of food that is fed to the children comprises of chemicals that were initially fed to the farm animals to induce their appetite to make them mature faster. Perhaps the residues of these chemicals are not fully exhausted by the time we consume the meat and vegetables hence they continue to react within our bodies and when we are making babies we pass the same compounds to our children (Augustus et al., 2005). Nowadays everything has changed because children are not allowed to play that much because technology has made things easier by introducing computer games which keeps children indoors (Atkinson, 2007). When a child has grown enough to be able to attend school they rarely walk because they travel by school transport even when they are covering a short distance. Additionally most parents give their children a lot of junk food instead of a balanced diet.Advertising Looking for criti cal writing on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, parents should allow their children to be active because that’s the only way excess fat can be burnt other wise if these children don’t regulate their weight their expected lifespan will reduce because they are prone to diseases that are associated with obesity such as diabetes, high blood pressure and heart attacks. This is because the excess body fat places itself on the walls of blood veins and thus the pressure of blood flow increases. In the previous decades such illnesses were unheard of among children but the sudden change in lifestyle has rendered most children prone to these diseases. Children should be encouraged to play more outdoor games than just watching television and playing computer games because idling does not only contribute to obesity but it also makes them to be less creative. References Atkinson, R.L. (2007).†Viruses as an etiology of obesity†, Mayo Clin.Proc.82 (10):1192-8. Augustus, A.S. et al. (2005).†Human adenovirus-36 is associated with increased body weight and paradoxical reduction of serum lipids†. International Journal of Obesity. 29(3):281-6. Dhurandhar, P.M. (2007).†Infectobesity: Obesity of infectious origin†. Adv.Food Nutrition Research.52:61-102. Kiess, W. et al. (2004). Obesity in Childhood and Adolescence. Switzerland: Karger Publishers. Philips, J. (2010). â€Å"Cold Virus Strain Linked to Childhood Obesity†. The Epoch Times. Retrieved from https://www.theepochtimes.com/Advertising We will write a custom critical writing sample on Cold Virus Strain Linked To Childhood Obesity specifically for you for only $16.05 $11/page Learn More

Business plan Assignment Example | Topics and Well Written Essays - 2750 words

Business plan - Assignment Example The majority of Canadian customers are not ready to accept reduced quality of commercial ice creams. Hence the potential for specialized ice creams is high in this market. By combining beverages as ice coffee, milk shakes, hot cappuccino and hot coco, with the desserts and ice creams, the SW&D offers a year round reason for customers to visit the outlet. The business model that would be used in the SW&D venture would be a Differentiated Value experience where even through the pricing would be up-market and above market averages, the exotic varieties of deserts, the freshness and natural ingredients will deliver a value package that will differentiate the company. The products will be exclusive and exotic in nature but reasonably priced to maintain affordability. The expectations is that SW&D’s premium image will offer a low price elasticity in terms of economic considerations and make customers willing to pay additional money to experience the SW&D quality. Combined expertise of the two partnering entrepreneurs, Neil and Susan Shucroft will offer culinary expertise in dessert making which Neil acquired in qualifications and experience during the years in Europe as well as Susan’s service management experience in food service field. The initial financial analysis points to a highly lucrative venture and the capital funding to be invested can be recovered within 2 years period of time. This is a relatively low investment venture with high profitability returns of around 50% GP margins and 15% average NP margins. Such profitability is common to Food service industry, if the venture’s operations are managed stringently and with cost and quality consciousness. This business report provides a comprehensive market analysis and prose the business and functional level strategies as well as a preliminary financial analysis for the review of prospective investors of this

Choose for me Essay Example | Topics and Well Written Essays - 1250 words

Choose for me - Essay Example According to the annual report 1997-98 presented by the U.S. Department of Health and Human Services, there was a decline in the birth rate for teenagers between the age of 15-19 between 1991 and 1996 in all states. During this period, the overall U.S. teen birth rate fell by 12 percent, by 12 percent or more in 28 states, by 16 percent or more in 13 states, whereas, decline in 4 states exceeded 20 percent. Although the figures show that there has been an improvement in teen birth rate but it’s still an issue which is creating a lot of problems for the young mothers, the government as well as the society. Teenage childbearing is associated with serious health risks. Adolescent mothers, especially who are less than 15 years of age have a higher rate of birth complications including anemia, hypertension, prolonged or premature labor, pregnancy related infections and abnormal bleeding etc. There are greater chances of having a low birth weight and neonatal death rate, which means that the infant dies within 28 days of the birth, as compared to adult pregnant women. Other medical problems associated with teenage mothers are poor maternal weight gain, premature birth and they are also more prone to contracting Sexually Transmitted Diseases. Poor diet is another factor associated with negative pregnancy and so is the use of drugs, alcohol and smoking. The teenage mothers not only suffer from ill health and medical risks, but also face psychological problems which include school interruption, limited vocational opportunities, persistent poverty, separation from the child’s father and at times repeated pregnancies. In some cases if the school is not interrupted, it results in poor academic performance. â€Å"Teen mothers are in psychological jeopardy because they experience higher levels of stress, despair, feeling of helplessness, low self-esteem, a sense of personal

Critical Analysis of the problems facing manners Europe Coursework

Critical Analysis of the problems facing manners Europe - Coursework Example The challenges are often worsened even more with lack of knowledge about such differences or sensitivity to such differences, which may impact interactions and the manner in which business is done. Sometimes even those who do understand the significance of the national differences, often mistakenly their way of doing things is the best and most successful. Every country at least has some differences in the way business is done, human resource is planned, people are motivated, and even labour laws practised (Plessis, 2010:180; Mead, 2009). The varying values, behaviours, and beliefs that people hold are critical to the success of human resource management of an international business. This paper analyses the various human resource challenges and problems that Manners Europe faces in its Netherlands office. It will do so using various a numbers of theoretical frameworks such as Hall’s High Low context theory and Hofstede’s five dimensions theory to critically understand t hese problems. Case analysis Problems facing Manners Europe Based on the case experience of Manners Europe, it can be noted that the company division is faced with operational and people management problems. This can be attributed to the different ways that the Dutch carry about their business operations and the export of the parent company’s United States management style in the Netherlands business operations management. The key problems noted from Manners Europe situation include: Problems in motivational tactics used Problems in reward management Communication problems Problems in effective recruiting and retention of employees Problem with management style Problem as to whether a European or American as Tom Steiger’s successor These problems are as analysed below: Problems in motivational tactics used Different people value different things and it is these things valued that often impact the kind of motivation strategies. This implies that motivation is highly imp acted by culture as it is culture that impacts the values that people hold. It is imperative that what employee value and what motivates be clearly understood so that effective working motivation strategies can be employed (Hofstede, 2011). This denotes that in order to understand the problems as to why the pay for performance motivation tactics currently used in Manners Europe are not working it is imperative to understand what the Dutch value and what motivates them based on their cultures. Analysing case based on the Dutch culture using Gert Hofstede’s five cultural dimensions (Mead, 2009; Brewster, Sparrow, and Vernon, 2011), it can be noted that the Dutch are more individualistic persons who places prefer a loosely knit social network and place high value in taking care of their own needs and those of their immediate families only rather than groups. This is clearly noted in the employees’ emphasis on meeting their social needs and the needs of their families rath er than feeling obliged to meet the needs of the organisation (Verburg et al, 1999:397; Hofstede, 2011). The Dutch are less aggressive and competitive but rather place great emphasis on the quality of life and a good work life balance, and also place a high value on codes of beliefs (Tod, 2004:28; Hofstede, 2011). The business ethics between the Dutch and Americans are different. While

Factors affecting customer perception of Nestle in Pakistan

Factors affecting customer perception of Nestle in Pakistan Research Paradigm: My research is qualitative as well as quantitative. The major portion of the research is qualitative as most of the data is non-numeric, used in theory building, having small sample size and the results are not generalized. The assessment of income levels are covered under quantitative paradigm. Basic information is qualitative in nature but I have operationalised all the variables to measure them quantitatively. I have measured the scores using nominal and ordinal scales. E.g. for measuring the scores of customer perception i have used the Likert scale where score ranges from 1, indicating strongly disagree , to 5, very strongly agree. Therefore in mine research both approaches are moving side by side. My research is deductive as i have stated the problem statement initially and then have broken down the statement into parts research questions. i selected the sample size of 18 and have made a sampling framework and questionnaire, collected the data and analyzed it using SPSS and qualitative methods and have made conclusions. It is interpretive research as i have taken samples data and then interpret it according to peoples thinking, knowledge and preferences, this suggest more flexible approach to data collection. The research is non-experimental as i did not focus on the control or focus group. i have conducted the research for existing group i.e. Social Economic Classes. The survey is conducted in natural setting the sampling technique is the non probability sampling technique , and i have used convenience and quota sampling for this purpose ( see figure 1) The research is mixture of descriptive and exploratory research as it describes the factors affecting customer perception and exploratory as measures the magnitude and direction of relations between variables. The Research Objective This research is significant for Nestle as they can judge the perception of their customers and to judge how customer respond when company launches new variant, nestle can use it for analyzing the acceptability of iron added milk. It can also analyze the product life cycle stages and can make defensive strategies to maintain its position as a market leader like nestle this study is useful for any packaged milk company as it can use it for competitor analysis. Furthermore, any company who want to launch iron added milk in the market can use it for checking customer response and perception of customers. i will analyze the factors that make up customers perception; companies can work on those factors to make their products differentiated from the market. Data Preparation, Reduction and transformation: The purpose of this study is to analyze the factors that affect customer perception leading towards purchase decision about Nestle Milkpak with Iron. We extracted some factors from literature review and used those factors in building questionnaire. The extracted factors are customer knowledge, quality, availability, price, promotion, packaging and positioning. These factors lead to customer perception which ultimately leads to the purchase decision of Milkpak with Iron. Each factor is used in multiple questions in order to extract result from different dimensions. For instance, customer perception is operationalised through questions 9 and 14 of the questionnaire. (See questionnaire in Appendix) Coneceptual Framework Detailed Framework Customer Perception Customer Sophistication Customer Knowledge Importance of Iron for body Milkpak Iron Brand Image Quality Packaging Purchase Decision Milk Benefits Promotion The independent variables are; Promotion, Packaging, Quality, Brand, Importance of Iron for body, Customer Sophistication, Benefits, Milk, Customer Knowledge, Milkpak. These variables can affect the level of intensity in the dependent variable Perception which ultimately leads towards another dependent variable i.e. Purchase Decision. The above variables are operationalized through questionnaire using different scales. The summary of operationalization is given below: Factors Question Numbers Operationalization Tools (Scales) Functionality Q14 Ordinal scale Price Q10 Ordinal scale Packaging Q11 Ordinal Scale Availability Q13 Ordinal Scale Benefits Q9 Ordinal Scale Brand recall Q4, Q5,Q6 Nominal Scale Milk and Milkpak usage Q2, Q3,Q7,Q8 Nominal Scale Purchase Q1, Q13 Nominal Scale For data collection i have approached members from three SECs (Socio-Economic Classes) who use milkpak with iron. i divided my samples in two age groups the young one between age of 16 to 30 and the aged group ranging from 30 to 45. The rationale behind selection of these two groups is their influence on Purchase decision. i approached individuals using milkpak with iron. The questionnaire i prepared contained the nominal and ordinal scales. Initial questions of questionnaire are about the usage, purchase pattern and brand recall. The scale used for this purpose is the nominal scale. The last consists of the question which is measured by Ordinal Scale. Analysis: i have made descriptive stats for analysis in the beginning .In the initial questions i have calculated the central tendency and frequencies to find how Milkpak with iron is positioned as well as to find purchase intention and retention level of its users. For the second half of our report i have used inferential statistics. i have stated our null and alternative hypothesis. Then i checked the level of significance and found the correlation between customer perception and individual factors which make up customer perception. (See our data sheet in annexure) Descriptive Statistics: My first question in survey is about the retail outlet. The rationale for including this question is that i can analyze from which SEC (A, B or C) and age group, the customer belongs. It can help companies to give better understanding from where the target market shops. Companies can apply better promotional techniques on those outlets to have a competitive edge. From the data given below i observed that my target market purchase milk from departmental and general stores. Purchase Frequency Percent Valid Percent Cumulative Percent Valid Departmental Store 5 27.8 27.8 27.8 Super Market 3 16.7 16.7 44.4 General Store 5 27.8 27.8 72.2 Retail Store 1 5.6 5.6 77.8 Pharmacy 4 22.2 22.2 100.0 Total 18 100.0 100.0 Second and third question is about the average consumption of packaged milk and Milkpak consumption. These questions help the company to make distribution strategies according to the demand of SKUs Statistics consumption Consumption Of Milkpak N Valid 18 18 Missing 0 0 Mean 3.6111 2.6667 Consumption of Packaged Milk Frequency Percent Valid Percent Cumulative Percent Valid 1 Liter 4 22.2 22.2 22.2 1.5 Liter 3 16.7 16.7 38.9 2 Liters 7 38.9 38.9 77.8 Any other 4 22.2 22.2 100.0 Total 18 100.0 100.0 Consumption of Milkpak Frequency Percent Valid Percent Cumulative Percent Valid 1/2 Liters 5 27.8 27.8 27.8 1 Liter 6 33.3 33.3 61.1 2 Liters 4 22.2 22.2 83.3 Any other 3 16.7 16.7 100.0 Total 18 100.0 100.0 From the above data i concluded that the average consumption of packaged milk is 3.6 and average consumption of Milkpak with iron is 2.66. Demand for packaged milk SKU is more for 2Liters pack and demand for 1Liter Milkpak pack is more than other SKUs. Question number 4, 5 and 6 are designed to test brand recall and evaluation of advertising campaigns of MilkPak with Iron compared to other brands. Question number 4 evaluates the likability of Ads of milkpak as compared to other brands, fifth question evaluates the add frequency and question number 6 evaluates brand recall. Likability of Ads: Frequency Percent Valid Percent Cumulative Percent Valid Olpers 11 61.1 61.1 61.1 Good Milk 1 5.6 5.6 66.7 Nestle Milkpak With iron 5 27.8 27.8 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Frequency of Ads Frequency Percent Valid Percent Cumulative Percent Valid Hala 1 5.6 5.6 5.6 Haleeb 1 5.6 5.6 11.1 Olpers 10 55.6 55.6 66.7 Good Milk 1 5.6 5.6 72.2 Nestle Milkpak With iron 4 22.2 22.2 94.4 Any Other 1 5.6 5.6 100.0 Total 18 100.0 100.0 Brand Recall Frequency Percent Valid Percent Cumulative Percent Valid Today 1 5.6 5.6 5.6 Within Last 7 Days 9 50.0 50.0 55.6 Within this Month 4 22.2 22.2 77.8 More than a month Ago 4 22.2 22.2 100.0 Total 18 100.0 100.0 From the above data i have analyzed that the likeability, Recall and Ad frequency of Nestle milkpak with iron is less than Olpers which is the direct competitor of Milkpak, but is more than other brands in the market. According to the table of brand Recall more than 50% of the respondents have seen the ad in the week the response is taken. Question 7 and 8 measure the usage of Milkpak compared to other brands. Question number 8 is more specific it measures the how many people use milkpak for other uses like for making desserts more than other brands Usage of MilkPak as compared to other brands Frequency Percent Valid Percent Cumulative Percent Valid Olpers 7 38.9 38.9 38.9 Good Milk 1 5.6 5.6 44.4 Nestle Milkpak With iron 8 44.4 44.4 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 Usage of Milkpak for alternative purposes Frequency Percent Valid Percent Cumulative Percent Valid Haleeb 2 11.1 11.1 11.1 Olpers 4 22.2 22.2 33.3 Candia 1 5.6 5.6 38.9 Gourmet 1 5.6 5.6 44.4 Nurpur 1 5.6 5.6 50.0 Nestle Milkpak With iron 7 38.9 38.9 88.9 Any Other 2 11.1 11.1 100.0 Total 18 100.0 100.0 From the data and charts given above i have inferred that people use Milkpak more than other brands either for dessert making or for taking milk. Frequency of Milkpak is more than other brands in both cases. Question 13 is about the purchase intention, recommendation and brand switching. For these questions yes is coded as 1, No as 2, dont know as 3. First table evaluates purchase intention. In this table 77% of the Respondents say that they will repurchase the brand. Second table describes that 72% of the Respondents will refer this brand to others. Third table describes the switching trend if respondents will not find this brand. This is alarming for the company that respondents may switch. Company should strive hard to increase its brand loyalty. Purchase Frequency Percent Valid Percent Cumulative Percent Valid 1 14 77.8 77.8 77.8 2 3 16.7 16.7 94.4 3 1 5.6 5.6 100.0 Total 18 100.0 100.0 Refer Frequency Percent Valid Percent Cumulative Percent Valid 1.00 13 72.2 72.2 72.2 2.00 3 16.7 16.7 88.9 3.00 2 11.1 11.1 100.0 Total 18 100.0 100.0 Switching Frequency Percent Valid Percent Cumulative Percent Valid 1.00 14 77.8 77.8 77.8 2.00 4 22.2 22.2 100.0 Total 18 100.0 100.0 Inferential Statistics: In this part i have found the correlation between customer perception and the factors which make up the customer perception. There are five factors which make up the customer perception which i have included in our research. These factors include functionality, price, promotion, availability and benefits. i have used SPSS for finding correlations. For interpretation two important aspects are magnitude and direction of correlation. Coefficient of correlation is the magnitude of correlation and sign of coefficient of correlation determines the direction of correlation. Method of Correlation and coefficient of correlation: my data is not normally distributed so i will use Kendalls tau-b Correlation coefficients range in value from -1 (a perfect negative relationship) and +1 (a perfect positive relationship). A value of 0 indicates no linear relationship Test of Significance: If the relationship is known in advance i can use one tailed but here i dont know the relation in advance so i will use two tailed Probabilities. Flag significant correlations: Correlation coefficients significant at the 0.05 level are identified with a single asterisk, and those significant at the 0.01 level are identified with two asterisks. The data sheet is given below. In this sheet i have included customer perception and factors affecting customer perception. Hypothesis Statement 1: H0 (Null Hypothesis): There is no relationship between customer perception and functionality. H1 (Alternative Hypothesis): There is a relationship between Customer Perception and Functionality. Nonparametric Correlations Functionality and perception: Functionality Perception Kendalls tau_b Functionality Correlation Coefficient 1.000 .431(*) Sig. (2-tailed) . .018 N 18 18 Perception Correlation Coefficient .431(*) 1.000 Sig. (2-tailed) .018 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between functionality and customer perception is 0.431 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them which shows, as Functionality increases perception gets strong Significance: The significance level i defined was 0.05 and table shows the significance level of 0.018 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive relationship between Functionality and Perception. Hypothesis Statement 2: H0 (Null Hypothesis): There is no relationship between Customer Perception and Price. H1 (Alternative Hypothesis): There is relationship between customer perception and price Nonparametric Correlations Price and perception: Perception Price Kendalls tau_b Perception Correlation Coefficient 1.000 .628(**) Sig. (2-tailed) . .000 N 18 18 Price Correlation Coefficient .628(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between price and customer perception is 0.628 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As price increases people perceive, its quality is getting better. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject my null hypothesis and will say that there is a positive correlation between Price and Perception. Price of Milkpak plays important role in its perception and positioning. Hypothesis Statement 3: H0 (Null Hypothesis): There is no a relationship between Customer Perception and Promotion. H1 (Alternative Hypothesis): There is a relationship between customer perception and promotion. Nonparametric Correlations Promotion and perception: Perception Promotion Kendalls tau_b Perception Correlation Coefficient 1.000 .415(*) Sig. (2-tailed) . .026 N 18 18 Promotion Correlation Coefficient .415(*) 1.000 Sig. (2-tailed) .026 . N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between promotion and customer perception is 0.415 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As promotion increases perception of people get better. Significance: The significance level i defined was 0.05 and table shows the significance level of 0.026 which is less than 0.05 so i will reject our null hypothesis and will say that there is a positive correlation between Promotion and Perception. Hypothesis Statement 4: H0 (Null Hypothesis): There is no relationship between Customer Perception and availability. H1 (Alternative Hypothesis): There is a relationship between customer perception and availability. Nonparametric Correlations Availability and perception: Perception Availability Perception Kendalls tau_b Correlation 1 .572(*) .013 N 18 18 Availibility Kendalls tau_b Correlation .572(*) 1 Sig. (2-tailed) .013 N 18 18 * Correlation is significant at the 0.05 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between availability and customer perception is 0.572 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. People perceive it as a good brand if its available in their locality or they find it on the stores from where they shop Significance: The significance level i defined was 0.05 and table shows the significance level of 0.013 which is less than 0.05 so i will reject my null hypothesis and will say that there is a positive correlation between availability and Perception. Hypothesis Statement 5: H0 (Null Hypothesis): There is no relationship between customer perception and Benefits. H1 (Alternative Hypothesis): There is a relationship between customer perception and benifits. Nonparametric Correlations Benefits and perception: Perception Benefits Kendalls tau_b Perception Correlation Coefficient 1.000 .669(**) Sig. (2-tailed) . .000 N 18 18 Benefits Correlation Coefficient .669(**) 1.000 Sig. (2-tailed) .000 . N 18 18 ** Correlation is significant at the 0.01 level (2-tailed). Interpretation: Magnitude: The correlation coefficient between benefits and customer perception is 0.669 which is nearly moderate. Direction: The sign with coefficient of correlation is positive which shows there is a direct relation between them. As there are more benefits people perceive it as a better product. Significance: The significance level i defined was 0.01 and table shows the significance level of 0.00 which is less than 0.01 so i will reject our null hypothesis and will say that there is a positive correlation between Benefits and Perception. Findings This research is significant for Nestle as they can judge the perception of their customers. Data analysis has given outputs for the factors that were extracted from literature review and then measured through questionnaires. Following results are inferred from the data analysis: Mostly purchases are made from the departmental and general store. Mostly selling SKU of Milkpak is 1 liter while the average consumption of milk per day is 2 liters for most of the respondents. Most of the people like Olpers ad while Milkpaks ad likeability is at 2nd rank. The people, who are not a regular user of Milkpak, prefer Milkpak for desserts. The most important factor among all the independent factors that effect customer perception is Milkpak Benefits. Most of the respondents say that they will repurchase the brand. Most of the respondents say that they will refer this brand further to others. Most of the people are likely to switch in case of Milkpak unavailability. Explanation and Reflection The findings are based upon the following extracted facts: Most of the respondents buy Milkpak from departmental and general store which reflects that Nestle must give special attention to the availability of Milkpak in such stores. The mean usage of milk is 3.6 in which the consumption of Milkpak is 2.6. The average use of milk per day is 2 liters in which 1 liter is of Milkpak. The usage behaviour of Milkpak is 44.4% with frequency 8 as compared to Olpers (38.9% and 7 respectively). Milkpaks ad likeability is 27.8% with frequency of 5 (among respondents) as compared to Olpers likeability and frequency i.e. 61.1 and 11 respectively. The advertisement ratio of Milkpak is 22.2% with frequency 4 as compared to Olpers i.e. 55.6% and 10 respectively. Olpers, stepped into the market by launching a massive campaign featuring some of the biggest stars in Pakistan. Billboards went up at key locations in the major cities, and soon the brand had become a voice above the media clutter-a voice that differentiated Olpers brand from the others. This heavy media campaigning has led Olpers to position it strongly in the minds of customers and to grab market share within few years and is now the biggest competitors of Milkpak. Milkpak must take this position and promotion factor into account in order to retain its customers. 77% of the Respondents say that they will repurchase the brand which shows customer satisfaction and trust towards Milkpak. 72% respondents are willing to refer Milkpak to others which shows high recommendation rate and is beneficial for Milkpak. The only alarming statistics in purchase factor is its loyalty measure and intension to switch to other brands. 77% of the respondents are of the view that they will switch to other brand in case of unavailability. This vulnerability shows the lack of customer loyalty towards Milkpak and importance of distribution network for packaged milk brands. This problem can be coped by introducing customer loyality programs and better positioning strategies. Relationship of Factors with Customer Perception The magnitude of our all independent variables i.e. functionality, price, promotion, availability and benifits is 0.431, 0.628, 0.415, 0.572 and 0.669 respectively. The correlation range of all the factors with customer perception is moderate. The maximum magnitude is of benefits (0.669) which shows that the perception is affected through benefits the most. For instance, Milkpaks taste, purity, density and nutrition are the factors which the respondents prefer when they have to make decision about Milk and the data shows that most of the respondents are of the opinion that Milkpak provide all of these factors. The minimum magnitude is of promotion (0.415) which shows that Milkpaks advertisement is not that creative. They have to increase their promotional budget in order to position themselves more strongly as compared to the other brands. For instance, Olpers spend a lot on Below the Line (BTL) promotional activities for example, activities like reaching out to the different locations in various cities and having the housewives participate in learning and showcasing milk-based recipes which intends to create and maintain loyalty amongst the brands users. Milkpak must also adopt such promotional activites instead of traditional TV campaigning in order to increase the customer perception and loyalty regarding Nestle Milkpak brand. Limitations and Mistakes Following are the limitations of my report. Time Span People are reluctant to respond Access to data Cost (Paid Articles) Generalizability Lack of Expertise As it is a pilot study and I am not expert, i did not have idea that how i will relate the proposal with the original findings, i found number of lacking in my proposal, so to make it perfect, i had to make some changes in our research questions, conceptual framework and hypothesis as well and finally with come up with this report.

Are We Now Becoming the Terrorists? Essay -- September 11 Terrorism Es

Are We Now Becoming the Terrorists?    Terrorism is a weapon of the weak. Shut out of the great conversations that shape our histories and unable to control the grand forces that shape our destinies, terrorists strike out in angry desperation to force those they have identified as their oppressors to pay attention to the plight of the alienated and to hear the terrorists' demands. The events of September 11 were just such a gesture. The horror we felt watching a jet flown deliberately into a tall building and watching people leap to their deaths to escape the flames and collapse of the ruined skyscrapers filled us with a strange awe and a feeling of helplessness. We felt forced to pay attention.   The first question on everyone's lips was: what can we do? What can we do to prevent this from happening again? What can we do to punish those responsible? How we answer these questions will decide whether we live in a civilization worth defending, or if we, too, are weak.       This unprecedented attack on American soil brings into focus the connections between our freedoms, our security, and the international system. Our choices over what to do are constrained by the ways these parts of our lives are connected. Our leaders and representatives, responding to the theories and analyses of their advisors and of the think tanks that dedicate themselves to studying such questions, have already begun to speak of September 11 as this generation's Pearl Harbor and the need to prepare for war, and of the trade-offs we will have to make for our security. Their first responses - and those of many of us - are to lash out at those who have wronged us.       However, to lash out now is a path fraught with n... ...saster relief and peacekeepers, but we are the single largest supplier of arms to the already intensely violent Middle East. And because Israel is our strategic ally in the region, we won't even allow discussion of whether its policies towards Palestinians are racist.       If we are to do anything, we must be ready to take a path more difficult than anyone has suggested so far. We must be ready to be thoughtful and sober, and to look for political solutions to the problems in the world that are now producing the threats to our security. Today, we feel like now is the time to act. Our pain, our helplessness, our frustration at discovering we are vulnerable makes us want to take control over our lives again. We are ready to retaliate against acts of angry desperation with anger and despair. But now is not the time to become terrorists ourselves.   

Comparison of Wedding of India and China

The approach of these paper work is to know and compare the two country’s tradition when it comes to wedding. Talking about wedding, we all know that it is the important aspect when two people want to enter the life of having a family. According to Webster, wedding is the ceremony of marriage with its accompanying festive. And as I go on with these paper work, we will all know the different traditions in wedding of the two countries and its histories. To formally start this topic, we must first know the two country’s wedding history. In India, history of Indian Wedding says that early societies for social as well as political reasons had to have secure means for the perpetuation of the species and an institution to handle the granting of property rights and marriage was the institution for fulfilling that need. History of Indian Wedding says that early societies for social as well as political reasons had to have secure means for the perpetuation of the species and an institution to handle the granting of property rights and marriage was the institution for fulfilling that need. In Indian culture arranged marriages have a history since fourth century. The culture of arranged marriages has still survived modernization and industrialization in India. Ancient times, the marriages took place while the couple was very young. In fact, the boy`s parents searched for a matching alliance for him in his preadolescent age and then approached the girl`s family with the proposition. There used to be a middleman to look for alliance and propose it to each family about the match. He even acted as a negotiator, also would suggest a suitable date and hour for the marriage to take place after matching the bride and the groom`s birth charts, he further also would facilitate in decision of the venue suitable for each families. In Indian Weddings the bride`s family was the host for the function. In China the process began with an elaborate marriage proposal and acceptance. This process was placed in the hands of a go-between, who acted as a buffer between the two parties – a role similar to that of a real estate agent today. The important parties in proposal and betrothal negotiations were the parents of the prospective bride and groom, rather than the bride and groom themselves. â€Å"Marriage was for continuing the ancestral line and creating alliances between families –; too important a duty to be left in the rash hands of the young,† Costa explains. † When the boy’s parents identified a likely bride-to-be, they would send the go-between to present gifts to the girl’s parents and to sound out their feelings about the match. If the proposal was well-received, the go-between would obtain the date and hour of the girl’s birth recorded on a formal document. The groom’s family would place this document on the ancestral altar for three days. If no inauspicious omens, e. g. quarrels between the parents or a loss of property, took place within that time, the parents would give the information to a astrological expert to confirm that the young woman and their son would make a good match. If the boy’s family found the horoscope to be favourable, they gave the boy’s birth date and hour to the go-between to bring to the girl’s family, who would go through the same process. Only after both outcomes were favourable, would the two families arrange to meet. Finally face-to-face, each family evaluated the other in terms of appearance, education, character, and social position. If both were satisfied they would proceed to the betrothal. Since these is a paper work having a comparison of the two countries wedding tradition it must have the dresses they wear, the accessories the have, the meaning if averything they do and the astrological meanings which I’ve learned that are all important to the people of the two countries. Let’s start with their clothing or dresses they wear. In Chinese Red is central to the wedding theme of China. It signifies love, joy and prosperity and is used in a variety of ways in Chinese wedding traditions. The bride's wedding gown is often red, as are the wedding invitations, and wedding gift boxes or envelopes for cash gifts. Even the bride and groom's homes are decorated in red on the wedding day while in India, Indian brides wear pink and red saris on their wedding day, adorning themselves extravagantly with as much jewelry as possible. In these two countries it is important to know their astrology, if they are compatible to each other. Because they believe that having the compatible horoscope means they will be having abundant life ahead. According to the encyclopaedia titled Americana, the Hindu marriage rite opens with prayers by a Hindu priest. The priest pins one end of concentrated linen to the bride and groom’s clothing while the other side is on the bricks as a symbol of unity. The couple then walk around the sacred area. After the seventh time, the sealing of contract is done. The Ceremony may last as long as two hours. At the end a whole coconut is broken as the priest blesses the couple. hile in China, few religious ceremonies are today in either Communist or Nationalist China. Marriages often take place in public hall. The rite is simply an announcement with a couple’s marriage by their presence before at least two witnesses. The marriage is then recorded with the state authorities. In Indian culture arranged marriages have a history since fourth century. The culture of arranged marriages h as still survived modernization and industrialization in India. Ancient times, the marriages took place while the couple was very young. In fact, the boy`s parents searched for a matching alliance for him in his preadolescent age and then approached the girl`s family with the proposition. There used to be a middleman to look for alliance and propose it to each family about the match. He even acted as a negotiator, also would suggest a suitable date and hour for the marriage to take place after matching the bride and the groom`s birth charts, he further also would facilitate in decision of the venue suitable for each families. In Indian Weddings the bride`s family was the host for the function. While in Chinese systemization of apparently pre-existing elements of traditional Chinese wedding ceremony is generally credited to scholars of the Warring States period , 402-221 B. C. Three venerable texts, The Book of Rites, The Book of Etiquette and Ceremonial, and the Baihu Tong outline the Three Covenants and the Six Rites, that were considered necessary elements of a marriage. However, the full ritual was so complicated that even within the span of the Warring States period, the etiquette underwent changes and simplification. What remained constant were the chief objectives: joining and enhancing the two families and ensuring succession with numerous descendants. Reverence to parents and ancestors, omens to encourage fertility and wealth, financial and social obligations contracted by both families at the betrothal, extensive gift giving etiquette, and the bride’s incorporation into her husband’s family are recurring elements. Since these are the most essential thing in their wedding traditions, it is still being practiced by them. I have learned that they have some comparison though Indians are Hindus and Chinese are Buddhists, for example with their astrological means. But I can say that the Indians has more preparations than Chinese and also, China’s marriage are more simple than with the Indian people. The Chinese practices the monogamy marriage while the Indian practices the polygamy. But what’s important with the two countries is to have their wedding done and to have it in blessed way by the priest and under their GODs according to their religion. Reference http://www.indianetzone.com/2/history_indian_wedding.htm

Miranda Rights Questions and Answers

Miranda Rights Questions and Answers So, were my Miranda rights violated? In many cases, thats a question only the courts can answer. No two crimes or criminal investigations are identical. There are, however some procedures police are required to follow when dealing with the Miranda warnings and the rights of persons taken into custody. Here are some answers to commonly asked questions about Miranda rights and Miranda warnings. It is important to remember that the Miranda Warning is all about being protected from self-incrimination under the Fifth Amendment during questioning, not about being arrested. Miranda Rights QA Q. At what point are police required to inform a suspect of their Miranda rights? A. After a person has officially been taken into custody (detained by police), but before any interrogation takes place, police must inform them of their right to remain silent and to have an attorney present during questioning. A person is considered to be in custody anytime they are placed in an environment in which they do not believe they are free to leave. Example: Police can question witnesses at crime scenes without reading them their Miranda rights, and should a witness implicate themselves in the crime during that questioning, their statements could be used against them later in court. If at any time before or during questioning, the individual being questioned indicates- in any manner- that he or she wishes to remain silent, the questioning must stop. If at any time the person states that they want an attorney, the questioning must stop until an attorney is present. Before the questioning can continue, the person being questioned must be given an opportunity to confer with the attorney. The attorney must then remain present during any further questioning.   Q. Can police question a person without reading them their Miranda rights? A. Yes. The Miranda warnings must be read only before questioning a person who has been taken into custody. Police are required to inform people of their Miranda rights only if they intend to interrogate them. In addition, arrests can be made without the Miranda Warning being given. If the police decide to interrogate suspects after arresting them, the Miranda Warning must be given at that time. In situations under which public safety could be jeopardized, police are allowed to ask questions without reading the Miranda Warning, and any evidence obtained through that questioning may be used against the suspect in court. Q. Can police arrest or detain a person without reading them their Miranda rights? A. Yes, but until the person has been informed of his or her Miranda rights, any statements made by them during interrogation may be ruled inadmissible in court. Q. Does Miranda apply to all incriminating statements made to the police? A. No. Miranda does not apply to statements a person makes before they are arrested. Similarly, Miranda does not apply to statements made spontaneously, or to statements made after the Miranda warnings have been given. Q. If you first say you dont want a lawyer, can you still demand one during questioning? A. Yes. A person being questioned by the police can terminate the interrogation at any time by asking for an attorney and stating that he or she declines to answer further questions until an attorney is present. However, any statements made up until that point during the interrogation may be used in court. Q.  Can the police really help out or reduce the sentences of suspects who confess during questioning? A. No. Once a person has been arrested, the police have no control over how the legal system treats them. Criminal charges and sentencing are totally up to the prosecutors and the judge. (See: Why People Confess: Tricks of Police Interrogation) Q. Are police required to provide interpreters to inform deaf persons of their Miranda rights? A. Yes. Section 504 of the Rehabilitation Act of 1973 requires police departments receiving any form of federal assistance to provide qualified sign interpreters for communication with hearing-impaired persons who rely on sign language. The Department of Justice (DOJ) Regulations pursuant to Section 504, 28 C.F.R. Part 42, specifically mandate this accommodation. However, the ability of qualified sign interpreters to accurately and completely explain the Miranda warnings to deaf persons is often questioned. See: Legal Rights: The Guide for Deaf and Hard of Hearing People from the Gallaudet University Press.​

Analysis of Looking Backward 20001887 essays

Analysis of Looking Backward 20001887 essays Edward Bellamy's Looking Backward: 2000-1887 was an attempt to show Americans who desired the utopian sense of community what it could truly be. Looking Backward addressed the yearnings of a society stricken by economic panics and social collapse by proposing an Eden-like community in which war, hunger, greed and malice were eradicated from society. While the story followed the wonderment of Julian West as he awoke in a Boston of 2000 AD after 113 years of sleep, the text focused on Bellamy's description through the kindly and omniscient character, Dr. Leete of a "post-revolutionary" society which emancipated the individual from the horrors of capitalism. As the story progresses, it becomes obvious that Bellamy is simply trying to suggest ways in which to improve his own society at the time whether it be politics or business practices. The first thing Julian inquires about his the problem of labor strikes, something very prominent in his time due to the newly formed labor unions. The National Labor Union (NLU) hailed the virtues of a simpler America, when workers controlled their workday, earned a decent living, and had time to be good citizens (Davidson, Nation of Nations, 626). Dr. Leete explains that with generous capital, any worker with a decent idea can become his own boss and the need for unions and strikes desisted. This was something that had begun occurring already in Bellamys time, as had monopolies. This was the second step in the eradication of strikes as companies began to aggregate and form large syndicates. Finally, the largest syndicate of all, the government took over all industry. When it was proposed that the nation should assume their functions (corporations), the suggestions implied nothing impractical even to the timid (Bellamy, Looking Backward, 67). With this in mind, Julian asks who the enemies of the government are, whether they are other nations or natural ills. Dr. L ...

What does Brokeback Mountain show us about attitudes toward Essay

What does Brokeback Mountain show us about attitudes toward masculinity in the United States between 1963 and in 1983 and the possible effects of these attitudes - Essay Example imacy, especially homosexual behaviors, and these attitudes result to intolerance and inhuman treatment of gay people, as well as broken identities and families. From the 1960s to 1980s, society proscribes and controls male intimacy. Ibson illustrates the historical context of the 1950s as â€Å"hostile to male intimacy† (190). As a child, Jack has problems urinating. One time, seeing his urine all over the toilet, his father beat him up in â€Å"crazy rage† (Proulx 49). His father does not show him any tenderness at all. Since then, Jack feels estranged from his father, who always wanted him to be a man through rodeo shows. Rodeos represent the apex of traditional masculinity. It makes no sense to be riding an anxious bull, but for men, this is a rite of passage. Bull riding portrays strength, courage, and virility, which are masculine virtues. Society teaches men to ride life like a bull, whipping people on their paths. It encourages promiscuity too, which is why even when married, Ennis and Jack both talk about enjoying sex with their wives and desires for extra-marital affairs. It is interesting, nevertheless, that they rem ain faithful to one another. This depicts their powerful sense of faithfulness that they never feel for their wives or other women. Intolerance to differences is one of the main effects of homophobia. Grippi interviews Proulx who stresses that she wants â€Å"to awaken in people an [sic] empathy for diversity, for each other and the larger world.† Indeed, people who know that Ennis and Jack are lovers spit this knowledge with disgust. Alma calls Jack Twist as â€Å"Jack Nasty† (Proulx 33), and her words show that for society, homosexuality is a nasty behavior. People do not have tolerance for sexual differences. They only value heterosexual nature and treat homosexuality as a disease. Since homosexuals fear expressing their real sexual preferences, they rupture their own identities and families. Hunter asserts that Ennis and Jack resent

Sustainability Accounting & Reporting Essay Example | Topics and Well Written Essays - 250 words

Sustainability Accounting & Reporting - Essay Example Process of dealing with the environmental problems accounting is very necessary. Companies need to maintain corporate social responsibility to keep in check stakeholder reasoning. Moreover, different companies normally set uniquely the stakeholders patterns of influence encompassing the stakeholders in the general operation is important. Setting effective base for the CSR the corporations must maintain proper accounts and descriptive theories in explaining CSR, which encompasses managerialist, middle of the road and theoretical model. There exist several means of enhancing the practice of CSR that have evolved over time from the small aspects in business to become key component of business activity. Each industry sets the outline in handling CSR. Triple bottom line reporting provides good start towards sustainability. Process of dealing with social and environmental problems internal organizational perspective is important. Moreover, the consequent development in triple reporting is normally integrated reporting that presents many benefits and possess some few challenges. Most business is naturally unsustainable creating questions while trying to satisfy the social and environmental problems. Therefore, the process ought to allow for sustainability the society that ought to change their perceptions. Partnerships are new dew developments that bring about joint ideas in operations and networking. Moreover, public are good drivers of sustainability than the corporations. Proper costing of carbon is driven by the NGER act; several implications can be identified with the